Blizzard says: "Hope you played last week!"

Blizzard is making a "hotfix" to the rate at which honor is gained in World of Warcraft 2.0.1's new PvP honor system! From the official forums.

Now that the Before the Storm content patch has been live for the past week, we’ve had a better opportunity to track the rate at which players are accumulating honor, and subsequently how easy it's been to obtain honor rewards. In gauging these elements, we've determined that the effort required to obtain honor rewards is more trivial than we had intended. As a result, during today's maintenance we’ve applied a hotfix that reduced the amount of honor gained by approximately 30%. This change allows the honor rewards to be obtained at rate that better reflects the item’s in-game value.

The reason that we decided to reduce the rate of honor gain rather than simply raise the honor cost of each item, is to ensure that everyone’s time and effort participating in PvP since the patch is not diminished. As this change will only affect future honor accumulation. - Nethaera

So I hope you played last week when epic PvP gear was on EZ mode. If not they are offering you another week at only a 30% decrease! Get in while it's cheap!